The Journey — 2014 → Present Lahore → Istanbul
The story so far

The Journey

From a family travel startup in Pakistan to building an AI livestock platform in Istanbul — more than a decade of founding, building, and moving on.

2014 → Present · 8 ventures founded · travel, hospitality, software, animation, games, SEO, agri-tech

2014
Let's Go Pakistan

Let's Go Pakistan

Founded · First startup
with Ahmad Himtal & Numair Tuffail

My first startup, built on one motto — "We travel like a family." We ran trips for families, students, and the corporate sector all across Pakistan, and grew into one of the country's leading local-tourism brands.

Let's Go Pakistan tour bus
"We travel like a family" — on the road
2015
Lari Adda

Lari Adda

Founded
with the Let's Go Pakistan team

A travel-themed restaurant in the heart of Lahore serving local cuisine from all across Pakistan. It doubled as Let's Go Pakistan's headquarters — the point every trip departed from and returned to, which is how it got its name.

Lari Adda restaurant, 2015
Lari Adda, 2015 — with Sir Rehan Allahwala & the team
2016
Lari Adda

Lari Adda

Sold

The restaurant never became a big success, so we sold it in 2016 and refocused our energy on the travel business.

2018
Let's Go Pakistan

Let's Go Pakistan

Acquired

We sold Let's Go Pakistan, and the brand merged into The Adventurers — a larger tourism company. A clean exit from where the whole journey began.

2018
Qwerty Experts

Qwerty Experts

Founded · as Stack Cru
met Muhammad Haseeb Sohail — future Livestock Way co-founder
Qwerty Experts is a global software house — custom software, product engineering, UI/UX, DevOps, and AI — with 200+ projects delivered and teams across the US, UK, Istanbul, and Lahore.

Fresh out of university, I started Stack Cru Technologies — later renamed Qwerty Experts — from a few rented chairs in a shared office.

Early days of Qwerty with Haseeb Sohail
Early days with Haseeb Sohail — the Stack Cru beginning
2019
Ideas Animation

Ideas Animation

Co-founded → Investor
with Saad Hanif & Iqra Sharif
Ideas Animation is an animated video production studio — 2D & 3D animation, motion graphics, explainers, and commercials — with studios in Lahore, New York, and Melbourne.

I started as CEO and later stepped back to an investor role as the studio matured.

Addressing Ideas Animation anniversary
Addressing Ideas Animation's 4th anniversary
2019
Kiwi Creations

Kiwi Creations

Co-founded → Investor
with Umair Abdul Wahab & Luqman Sharif
Kiwi Creations is a game-development studio building full-scale, multiplayer, AR/VR, and Web3 games — 60+ projects shipped for clients across the US, Japan, Europe, and the Gulf.

I started as an active partner and later moved to an investor role. Kiwi Creations later merged in the gaming studio Micro Perts.

2021
Rankviz

Rankviz (Pvt.) Ltd.

Co-founded
with Saad Hanif & Zeeshan Yaseen (SEO specialist)
Rankviz is a digital growth agency for consumer-tech and SaaS brands — SEO, AEO, digital PR, and performance marketing — now 70+ people serving the UK, UAE, and North America.

From three founders to a 70+ person team, onsite and offshore — one of the fastest-growing parts of the group.

Rankviz co-founders
Rankviz co-founders — with Saad Hanif & Zeeshan Yaseen
2022
XAAS

XAAS Studios LLC

Co-founded
with Abdul Rehman, Waqar Ali & Hamza Ayaz
XaaS Solutions is a ServiceNow Registered Partner — GRC, SecOps, and AIOps — delivered across the USA and Pakistan.

Co-founded XAAS Studios LLC, a U.S.-registered technology venture (Waqar Ali later stepped away for personal reasons). Its ServiceNow practice runs as XaaS Solutions.

Mar 2023

Presidential Award, Pakistan

Milestone

Recognized by the President of Pakistan, Dr. Arif Alvi, for creating employment in Pakistan's tech sector — awarded at Biznet 2023.

Receiving a Presidential Award, Islamabad
With President Dr. Arif Alvi — Biznet 2023, Islamabad
Mar 2023

GDC 2023 — U.S. delegation

Delegation

Selected for a U.S. game-development delegation to the Game Developers Conference (GDC) in San Francisco — arranged directly by the U.S. Consulate General Lahore and P@SHA.

GDC 2023, San Francisco
GDC 2023 — San Francisco
2025
Livestock Way

Livestock Way & the pivot

Pivot · Founded
with Muhammad Haseeb Sohail & Ahmad Himtal
Livestock Way is an AI-powered livestock logistics platform connecting haulers, shippers, and resource providers, with animal-welfare technology at its core.

We closed Qwerty Experts' services division and reinvented it as a product company. Out of that shift, Livestock Way was born — and my early partner Ahmad Himtal rejoined after years apart. I moved to Istanbul to build it full-time.

Pitching Livestock Way
Pitching Livestock Way
2026
Kiwi Creations

Kiwi Creations

Exited

Exited Kiwi Creations in August 2026, closing that chapter to focus entirely on Livestock Way.

Now
Livestock Way

Building Livestock Way

Full-time
Istanbul, Türkiye

All-in on my first product. Based in Istanbul and working on it full-time — using computer vision and reinforcement learning to make livestock transport safer, more humane, and far more efficient.

The umbrella

STASCO Technologies

STASCO Technologies is the umbrella company behind Ideas Animation, Rankviz, and Kiwi Creations — the holding identity and shared foundation these ventures are built on.

BoardAbdur Rehman
BoardCapt. Saeed Ahmad
BoardAhmad Hassan
BoardZeeshan Arshad

The story is still being written.